Las Vegas is not exactly known for being low-key. The lights don’t turn off. The signs are 40 feet tall. Even the gas stations are dramatic. So yeah - starting a brand here that leans into subtle design was… a choice.
But we did it on purpose.
Because while the city’s loud on the surface, there’s a whole other rhythm underneath - one that doesn’t need to be seen from space. And that’s the one we connect with.
The Fit Over the Flash
We’re not trying to outshine the Strip. That’s a losing game. Instead, we focus on the kind of stuff you’ll actually wear - not just once for a photo, but again tomorrow. And the next day. Hats with clean lines. Color combos that work everywhere. Logos that speak without shouting.
Vegas has enough noise. We’re more interested in the signal.
There’s a Difference Between Simple and Boring
We get it - “simple” can sound like the opposite of exciting. But for us, it’s more about clarity than minimalism.
A hat that fits right? That’s simple.
One that’s designed to last? Still simple.
Not slapping 15 graphics on it just because we can? You guessed it - simple.
That’s the kind of product we want to put out. And if that sounds a little different from the usual Vegas merch rack…good.
Here’s the Truth
We’re not here to be the loudest brand. We’re just trying to be the one that lasts.
So yeah, we’ll keep it simple.
You can wear it loud if you want.
Follow along @lvthreadsco or check the latest drop - it's probably simple. For a reason.