Yes, LV stands for Las Vegas.
But if that’s all it meant, we wouldn’t have built a whole brand around it.
LVThreads started in this city - and we love it here. The heat, the hustle, the way every block has its own energy. But from the beginning, this was never just about putting "Vegas" on a hat and calling it a day.
We wanted something that felt local without looking like a souvenir. Something that could travel - from Vegas to L.A. to wherever you are - and still make sense.
To us, LV is both a location and a mindset:
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It’s knowing how to move through a city without drawing too much attention — but always having a presence.
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It’s clean lines, good fits, and no wasted details.
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It’s a quiet flex for people who get it.
The hats, the gear - they’re simple on purpose. You can wear them every day. You don’t need a Vegas zip code to wear the logo. You just need to understand that subtle style says more.
So yeah, LV means Las Vegas. But it also means:
Low Volume. Local Vibe. Look Valid. Live Versatile.
(Okay, maybe not all of those. But you get the point.)
Thanks for being part of it.
Wherever you’re from - welcome to the crew.